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The Challenger Learning Center of Tallahassee, Florida, launched
Superpower Dogs
on March 15, 2019. Recognizing the intensity of the dog-human bond, the
marketing team chose a strategy of highlighting these powerful
relationships. The launch of the film exceeded all expectations and generated more
visitors and revenue than forecast. The most successful part of the
campaign was the community engagement portions, as evidenced by the
overwhelming feedback shared by visitors. Not only were the impacts felt
at the box office, but also in the way in which the film helped to
change lives.