Webinar Recordings

Marketing Masterclass

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It's no surprise that the GSCA State of the Giant Screen Industry Survey consistently indicates a correlation between marketing and revenue. Theaters that market the giant screen experience and films have higher attendance and revenue than those that don't.

Join us for the first GSCA Marketing Masterclass for tips and tools on how and when to market. During the masterclass, learners from all levels of giant screen experience will gather valuable marketing information, including:

• What’s the first thing you do after you book a film?
• What makes a good campaign?
• The Media Mix and PESO
• Promotions and Marketing on a Small Budget
• Connecting Films to Museum Programs
• Partnership and Sponsorship Opportunities
• Countdowns, Calendars, and National Popcorn Day
• The Fun and Unexpected

Plus, there will be plenty of time for questions and sharing ideas.

In addition to the masterclass, attendees will have receive the following:

• Resources and Job Aids
• Certificate of Completion
• Access to a private "Ask a Giant" LinkedIn group to participate in a community where you can ask questions and get peer-to-peer feedback

The GSCA Marketing Masterclass is a benefit of membership and available only to GSCA members. Log in with your GSCA member login to access the recording. 

New Content

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As many of us had to pivot during the past two years, “new” content became the buzzword. For our industry, new content is, but is not limited to, feature films, concerts, theater presentations, live presentations, gaming, etc. GSCA and the GSCA Industry Development Committee review the results of the New Content Survey that was conducted the summer of 2022. It is the hope of the committee that this survey serves as a catalyst for ongoing discussion regarding this topic. The learnings from the survey will serve as a starting point for future conversations, webinars, seminars, etc., that will benefit all parts of our industry.  Presented by GSCA Industry Development committee Co-Chairs Caroline Borgudd, Cosmonova, and Jim Remar, Cosmosphere.

Click here to download a PDF of the survey results/webinar presentation

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The Making of Apollo 11: First Steps Edition
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The Apollo 11 mission was one of the crowning achievements of a generation. In this webinar, we talk to the creative team that brought this incredible mission to a new generation on the giant screen. 

Moderated by IMAX Sound Designer Brian Eimer, ImagesInSound

Featuring: 

• Todd Douglas Miller, Director
• Tom Petersen, Producer
• Will Cox, Film Restoration and Post Services
• Eric Milano, Sound Designer
• Ben Feist, Audio Restoration
• David Keighley, IMAX Chief Quality Guru
•  Matt Morton, Composer

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Theater Reopening Success Stories
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Theater Reopening Success Stories is a special report featuring tips and inspiring stories from theaters that have seen high demand for the premium theater experience since reopening after the COVID-19 shutdowns. Hosted by Ryan Holota (Saskatchewan Science Centre) and Heather Farnworth (Ontario Science Centre), and featuring interviews with:

• Caroline Borgudd, Cosmonova
• Diane Carlson, Giant Screen Cinema Consulting
• Richard Cox, Clark Planetarium
• Richard Morrison, IMAX Melbourne
• Jim Remar, Cosmosphere

Find out how they and other GSCA members are managing challenges, embracing opportunities, rethinking how they reach audiences, and finding hope for the future.

Organized by the GSCA Member Services Committee, with special thanks to Ryan Holota (Saskatchewan Science Centre),  Heather Farnworth (Ontario Science Centre), Diane Carlson (Giant Screen Cinema Consulting), and Shauna Badheka (MacGillivray Freeman Films). No login is required to view this recording.

 

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Budget-Friendly Marketing Ideas

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Theater Disinfection Products and Technologies for COVID and Beyond

This webinar is free for GSCA members. Members, log in with your GSCA user name and password and the video will appear below the webinar description. Contact kelly@giantscreencinema.com if you do not have a member login.

Access to the webinar for nonmembers is $50. If you become a member after paying the webinar fee, we will apply that to your membership total. Please submit your webinar payment here.

Whether currently opened or making plans to re-open, theaters everywhere have had to consider a plethora of new health and safety protocols, many of which have been implemented. Adopting a holistic, “healthy building” approach appears to be the new normal, and the search for the best practices and products continues. In this webinar, we’ll focus on a few new products and technologies (based on old science) that are being used in interior public spaces, such as theaters, to effectively disinfect the air and surfaces. An audience Q&A session will follow these presentations:

• Christie’s CounterAct® Far-UVC light fixtures
• Air Force One (Commercial/Industrial Mechanical Contractor) and COSI Columbus discussion on PHI in-duct IAQ technology, now installed in COSI’s HVAC system
• Cineplex Entertainment’s disinfection products used for high-touch areas across their 164-theater circuit.

Moderator
Paul Fraser, President, Blaze Cineworks LLC

Presenters

• Brent Peckover, Director of Industrial Applications, Christie
  
• Brian Taylor, Director of Building Automation and Energy Management, Air Force One
  
• Austin Nutter, Building Automation Account Executive, Air Force One
  
• Brian Lobaugh, Senior Director of Facilities, COSI
  
• Kant Kang, Executive Director of Operations, Cineplex Entertainment
  
• Ken Mont, Executive Director of Operations, Cineplex Entertainment

Please note that this webinar is for informational purposes only. GSCA does not endorse or recommend any particular products or services, whether specifically or generally. Guidelines and statutes may differ by location, and professional advice should be sought in relation to all decisions.

Engaging Audiences with Innovative Virtual Programming
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In the webinar "Engaging Audiences with Innovative Virtual Programming," giant screen theaters and film distributors share their creative virtual solutions for trips, camps, and groups, with time at the end for questions. We also get the school  district and educator perspective from Erik Leitner, STEM+Computer Science Instructional Facilitator for Broward County Public Schools, which is the sixth largest public school system in the US. Erik shares examples of virtual programming that educators are currently using to support their curriculum and provides insight on tools distributors and museums might incorporate into their programs to enhance engagement. This program was coordinated by Marlene Janetos, who co-moderated the webinar with Mary Jane Dodge. No login is required to view this recording.

Presenters:

• Erik Leitner, STEM Educator, Broward County Public Schools (Florida)
• Jenn Bentz, Audio/Visual Technician and Theater Professional, Pacific Science Center
• Jessica Rice, Director of Education, Whitaker Center for Science and the Arts
• Lori Rick, Senior Director of Marketing & Communications, MacGillivray Freeman Films
• Deborah Raksany, Vice President of Strategic Partnerships, Giant Screen Films
• Jennifer Lee Hackett, Manager of Museum and Non-Theatrical Sales, Sinking Ship Entertainment
• Ed Capelle, Senior VP of Distribution, K2 Studios
• Manuel Calderon de la Barca Sanchez, Professor, Department of Physics and Astronomy, University of California-Davis

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GSCA Theater Operations Survey Results
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From ticket prices, programming, attendance, capture rates, marketing, budgeting, staffing, concessions, and much more, this Giant Screen Cinema Association webinar looks at the results of an extensive survey GSCA conducted in 2019 to understand how theaters structure their operations. Presented by GSCA Member Services Committee Co-Chairs Marlene Janetos and Mary Jane Dodge. No login is required to view this recording.

Click here to download a PDF of the PowerPoint presented during the webinar

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Digital Marketing Tools for Theaters and Distributors
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Learn about some of the latest strategies and tactics being used to successfully market giant screen films.  Presenters include:

• Brian Siddle from Strong Coffee Marketing and Aileen Robertson from Cosmic Picture  share details of the marketing campaign for Superpower Dogs, winner of the GSCA 2019 Achievement Award for Best Marketing Campaign by a Distributor, and what you should keep in mind as you develop your own digital marketing campaigns. 
• Lea Silver shares IMAX Victoria's digital marketing successes in launching Great Bear Rainforest. 
• Lori Rick and Shauna Badheka from MacGillivray Freeman Films  share the strategies and tools they're providing theaters for MacGillivray Freeman's recent and upcoming releases and highlight their top five favorite social posts and promotions from theaters. 

We encourage you to share this webinar recording with your digital marketing and social media staff.

Click here to download a PDF of the Digital Marketing Roadmap mentioned at the end of the webinar

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It Takes a Museum: Discovery Place's Award-Winning Year of the Engineer Program
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In 2018, Discovery Place in Charlotte, North Carolina, partnered with 250 STEM leaders to provide 2,500 experiences to expose 250,000 guests to the wonders of STEM. It all started with a rough-cut screening of the film Dream Big, which sparked the idea to not just show the film but to have a “year of the engineer,” with all forms of programming centered around engineering. In this webinar, you'll learn how Discovery Place's divisions all worked together to create this award-winning program and how you can apply the same principles to develop your own programs to extend giant screen learning and enhance the visitor experience.

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The Benefits of GSCA Membership
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In this webinar, find out where to access the demographics of a giant screen movie-goer, what it takes to become a Certified Giant Screen™, and guidelines for giant screen production. Unlock the mysteries of great education programs and award-winning marketing campaigns. Discover exclusive member benefits and resources. Presented by GSCA staff Tammy Barrett and Kelly Germain.

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PR 101: Launching a Film Using Featured Talent
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Looking for a creative way to launch a new film? Two GSCA member museums share tips on using featured talent to launch a giant screen film.

The Denver Museum of Nature & Science made the star of their Extreme Weather 3D marketing campaign an object instead of a person—The Tornado Intercept Vehicle (TIV). The TIV, dropped off by filmmaker Sean Casey, rolled up to the museum to much fanfare and was positioned in front of the museum for three weeks. Maura O’Neal, DMNS’s Communications and Media Relations Manager, shares highlights from the campaign and how their TIV social media campaign garnered the greatest organic reach and engagement of any other post to their page, resulting in the film performing 28 percent stronger than their average IMAX film attendance. 

 

 

For IMAX Melbourne's campaign to launch A Beautiful Planet, astronaut Marsha Ivins was interviewed 31 times in 5 days, spoke at multiple special event screenings, met with numerous school children, and more to help promote the film. Kate Piasecka, PR and Brand Manager at IMAX Melbourne, shares how their comprehensive, GSCA award-winning campaign leveraged one of the film's stars for a total audience reach in excess of 3.4 million people, resulting in multiple sold-out event screenings and box office returns 15 percent above their goal. 

Kate will also be presenting marketing campaigns at the Giant Screen 101 session on September 20 as part of the 2018 GSCA International Conference and Trade Show.