During the GSCA Marketing Committee’s conference call this month, the team discussed the recent opening of the Sphere in Las Vegas, and what insights, if any, we can leverage for the giant screen theater industry. Lori Rick, Senior Director of Marketing and Commnunications at MacGillivray Freeman Films, shares a few takeaways.

It is my privilege to bring to you this year's chair report to the membership meeting. I can't underscore enough the importance of membership to the association. 2023 has been a very busy year for the Association, of which the members have benefited greatly. From the Film Expo to camera testing to webinars to the do’s and don'ts of best practices, the GSCA has provided the membership with countless pieces of data, tidbits, and information that have allowed us all to improve the operation of our theater.

I have nothing but pride as to how this Association conducted itself through COVID. There were many different association voices and opinions at the outset of COVID, many of which involved shrinking or even suspending operations entirely. The Association chose a much more compelling course–a brave commitment to finding every way possible to continue its core mission–to create value for its members. Read more

As giant screen theaters regroup and reopen post-COVID, there are valuable lessons from the successful operation at IMAX Victoria that can contribute to the success of other venues, including the theater's groundbreaking Annual Pass program. Diane Carlson (Giant Screen Cinema Consulting) talks to Paul Wild, former director at IMAX Victoria; Destination Cinema CEO Bob Perkins; and Great Bear Rainforest director Ian McAllister to gain insight and perspectives on the theater's success. Reprinted from LF Examiner, with permission from James Hyder and Diane Carlson. Read more

Stronger together. Collaboration is key. There’s no “I” in “TEAM.” Chances are, you’ve heard these before, as well as many other tropes touting the importance of teamwork. There’s a reason for it: organizations who work together effectively achieve better results. As our theaters reopen to the public, there is one thing I do know—partnerships and collaborations will be more important than ever. Read more