For the GSCA 2022 Achievement Awards, we asked distributors to submit short videos recognizing theaters that had done great marketing to launch their films. These videos were played throughout the awards ceremony.
In this video, SK Films recognizes Carnegie Science Center for its launch of Wings Over Water, and both IMAX Melbourne and the Fernbank Museum of Natural History for their launches of Antarctica.
Carnegie Science Center enlisted rock star and environmental activist Huey Lewis to discuss the importance of the prairie wetlands. IMAX Melbourne's multi-faceted marketing campaign resulted in the highest two-week school holiday attendance on record. And Fernbank engaged the community by staging a scavenger hunt for Pebbles the Penguin throughout all of Atlanta.